THE CURATED

This video production project aims to showcase the craftsmanship and quality behind a brand specializing in high-quality coats. By capturing the production process in various factories, the video will highlight the brand's commitment to excellence and attention to detail.

While filming in the factory, we aimed to add an artistic touch to enhance the visual appeal. We experimented with various camera angles and close-up shots to emphasize the details of the coat-making process. Proper lighting was essential, so we combined natural and artificial light to highlight the textures and colors of the materials.

We also captured the sounds of the factory, like the hum of sewing machines and the snip of scissors, and paired them with a fitting soundtrack to complement the brand's identity. To add a personal element, the brand owner shared insights about their philosophy and the importance of quality, enriching the story we wanted to tell.